ACCURATE. VERIFIABLE. COMPREHENSIVE. TIMELY.
Image Impact^® designed and developed the TRI-ID^® system which provides the most accurate, verifiable, and detailed information available in the brand placement evaluation industry today, with results available to the client as fast as overnight.

The TRI-ID system is built on cutting-edge technology providing Image Impact the unique advantage of evaluating exactly what the human eye sees in the most accurate, verifiable, and detailed way possible.

With the TRI-ID system, Image Impact is capable of evaluating to 1/10th of a second, the exposure a sponsor receives during a televised event. In addition, the TRI-ID system evaluates a sponsor’s exposure across the following dimensions of impact:

• Frequency
  
• Duration
  
• Size
  
• Isolation
  
• Repetition

At the core of every report are two exclusive values.
The QI Score^SM (Quality Impact Score) is a relative measure of signage performance based on duration, size, isolation status and type of detection (signage, graphic, audio etc.) The QI Score is a measure of potential impact. Not all detections are created equal and the QI Score value accurately represents such discrepancies.

The MV^® is the monetary value of sponsor's detections from a televised event. Based off the negotiated :30 second spot value for a commercial, MV is calculated using a formula to determine the amount of exposure a sponsor received during the broadcast based off the length of detections and their corresponding QI Score values.

With the TRI-ID system, the impact of brand placement in a televised program can be measured accurately and provides clients with accurate, comprehensive, verifiable and timely information enabling them to make better, more informed financial decisions about brand placement.