BrandBase®v.7.0 is the Image Impact
® brand placement opportunity analysis web-based information reporting system of the
TRI-ID®sponsor
detection system. BrandBase allows Image Impact clients to easily
access all detection information and results from broadcast exposures
on-demand, providing verifiable proof of all sponsor exposures during a
broadcast.
BrandBase is organized in such a manner that a client may access any
parcels of information amongst the scope of all evaluated broadcasts,
both present and past. Data can be sorted by event-specific,
detection-specific criteria or any subsequent combination within the
two.
BrandBase offers verifiable proof of brand placement performance by
displaying the video of all detections along with their corresponding
QI Score
SM and MV
® scores. It also includes the MP3 clips of brand audio mentions during a broadcast available for client playback.
BrandBase provides the client with secure and controllable access to
measurement and evaluation information and offers them the opportunity
to generate proprietary reports available within client-specific access
boundaries.
With its detailed, yet simple-to-use framework, Image Impact BrandBase
is the ultimate tool in providing sponsorship branding opportunity
evaluation and analysis.
Click here to visit www.BrandBase.tv
Click here to see a sample landing page